From copyright landmines to the pitfalls of sameness, AI brings new challenges and opportunities for creative agencies. Rony Skaf, Head of Digital and Innovation at TBWA\RAAD, talks to AdForum about how the agency uses AI not just for speed, but for strategic differentiation and creative leadership. How is your agency approaching internal guidelines around AI…
Let me explain.Lately, I’ve been seeing the same thing play out across calendar moments, campaigns, and even in completely different disciplines.Take Mother’s Day, Valentine’s, Ramadan…I’ve seen brands launch ideas that I had previously generated with AI, sometimes word for word.And behind the scenes?We use AI to support brief responses, unlock directions, and generate thought starters.But…
Generative AI has transitioned from the realm of experts to the hands of everyone, leading to a surge of accessible, ever-improving AI-powered solutions Despite its young age, generative AI is already reshaping creative work. In a recent podcast, former Google executive Mo Gawdat said: “Our way of life is not going to be the same…