In a first-of-its-kind for the brand and the region, Campaign Middle East has interviewed two artificial intelligence personalities, Alpha Babe and BookToker, two of five AI influencers representing Arabian Automobiles Company who have been brought to life by TBWA\Raad as part of a creative campaign for the all-new Nissan Kicks 2025.
These ideas are brought to life in the first AI influencer-supported campaign by AAC’s Nissan, the KICKS Starter competition, which invites university students in Dubai and the Northern Emirates to develop the most creative campaign for the All-New Nissan Kicks 2025.
Through this competition, students will explore the latest marketing technologies, consumer behavior, and content trends, with the winning team receiving a fully funded Master’s scholarship at the University of Ajman.
During this campaign, five of AAC’s AI influencers – built with clear Gen Z personalities, characteristics and interactive personas – will not only invite students to join the challenge, but will also bring visibility to the real journey these students are on, and spotlight their creations, thus, bringing the AAC brand closer to Gen Z consumers.