MY LATEST BLOGS
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AI, disruption, and the death of sameness
From copyright landmines to the pitfalls of sameness, AI brings new challenges and opportunities for creative agencies. Rony Skaf, Head of Digital and Innovation at TBWA\RAAD, talks to…
4 min read
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The complete AI lowdown from CES 2025: buzzword to backbone
Let’s imagine – Ahmed is at home, pondering what to prepare for dinner. Confused, he turns to his smart fridge and asks, “What can I make with what I…
4 min read
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AI output is becoming the global default, that’s the real threat to originality.
Let me explain.Lately, I’ve been seeing the same thing play out across calendar moments, campaigns, and even in completely different disciplines.Take Mother’s Day, Valentine’s, Ramadan…I’ve seen brands launch…
4 min read
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Creativity in the era of Generative AI
Generative AI has transitioned from the realm of experts to the hands of everyone, leading to a surge of accessible, ever-improving AI-powered solutions Despite its young age, generative…
4 min read







